Demonstrators maintain indicators throughout a protest on the Country Club Plaza on May 31, 2020 in Kansas City, Missouri.
Jamie Squire | Getty Images
Amazon buyers are stocking up on pepper spray and Black Lives Matter merchandise as protests proceed to erupt nationwide, in line with gross sales rankings on its site.
The e-commerce web site lists self-defense objects, instructional books on racial justice and Black Lives Matter t-shirts as top-selling objects throughout a number of classes of its Best Sellers web page.
The rankings present that the protests in opposition to police brutality are on the forefront of some shoppers’ minds, as lots of them grapple with the aftermath of the killing of George Floyd in Minneapolis.
Cities throughout America continued to demonstrate on Monday following a weekend of widespread protests over Floyd’s loss of life by the hands of cops in Minneapolis. On Friday, Derek Chauvin, a former Minneapolis police officer who was filmed kneeling on Floyd’s neck earlier than he died, was taken into custody and charged with homicide and manslaughter.
The Sports and Outdoors class confirmed pepper spray as the top-selling merchandise, whereas a chargeable taser was listed at No.44, illustrating that buyers are shopping for self-defense objects amid protests which have turned violent in some areas of the nation.
Outrage over the killing of Floyd appeared within the novelty clothes part of Amazon’s Best Sellers web page, the place two “I can’t breathe” t-shirts had been among the many high 10 best-selling objects. One Black Lives Matter shirt ranks No. 60 within the best-selling clothes on Amazon, which is a big rise from final Friday, when it did not seem among the many high 1,000 finest sellers in that class, stated Juozas Kaziukenas, who runs the e-commerce analysis agency Marketplace Pulse.
In the Books class, “White Fragility: Why It’s So Hard for White People to Talk About Racism” is listed as the top-selling merchandise, whereas “How to Be an Antiracist” is ranked third and “We’re Different, We’re the Same” is ranked seventh.
Amazon’s Best Seller web page calculates high sellers based mostly on gross sales quantity, in line with the corporate’s web site. Amazon updates rankings each hour “to reflect recent and historical sales.”
It’s unclear if different elements are thought-about when figuring out Best Seller rankings, such as search quantity. Representatives from Amazon did not instantly reply to a request for remark.
Kaziukenas stated Amazon tracks Best Sellers based mostly on search quantity however the knowledge is shared with distributors and is not viewable by the general public.
The gross sales of Black Lives Matter shirts and different activism-inspired merchandise may very well be used as a automobile for donating to these causes, Kaziukenas stated.
“It’s an opportunity for Amazon to donate those proceeds,” he stated. “Amazon takes a cut of each sale. All of that should be donated if Amazon cared.”