Longtime Republican pollster Frank Luntz on Friday complimented Joe Biden’s Democratic National Convention acceptance speech, saying the previous vp succeeded in altering the narrative and toeing the road between each ideological factions of his social gathering. 

“The Democrats are trying to make this a referendum on Donald Trump, not his policies, not the issues, but on Donald Trump himself,”  Luntz stated on CNBC’s “Squawk Box.” 

Luntz stated Biden exits the four-day social gathering conference, which concluded Thursday evening, in a powerful place in comparison with President Donald Trump, who will formally settle for the GOP nomination subsequent week on the Republican National Convention. 

“I do believe that Joe Biden is ahead, and I do believe the challenges for Donald Trump are significant,” stated Luntz, who famous that public opinion polls do present some tightening between the 2 candidates. Biden has a 7.6 proportion level lead over Trump, primarily based on a mean of nationwide polls compiled by RealClearPolitics

Specifically, Luntz stated Trump must focus on the particulars of Biden’s stances on points reminiscent of taxes, though it was not an space of emphasis all through the Democratic conference. Luntz stated he was “a little bit surprised that it was relatively light on issues and substance and very strong on unity.” 

“[Trump] needs to make it a referendum on Joe Biden’s policies because his persona is very positive,” Luntz stated.  

However, Trump might want to make draw consideration to Biden’s stances rigorously, in response to Luntz. There is a danger in going too far with “over-caffeinated rhetoric,” he stated.

“Biden toned it down, and maybe the ‘Bernie Sanders’ bros’ didn’t like it because he wasn’t progressive enough,” Luntz stated, referring to the ardent supporters of the far-left Vermont senator who twice unsuccessfully sought the Democratic presidential nomination in 2016 and 2020. Sanders has endorsed Biden

“Trump, if he speaks to his base, is going to lose the center,” Luntz added. “If he speaks to the people who are really strong towards him, he loses that essential six or seven percent right in the middle, that doesn’t like Donald Trump personally, doesn’t like Joe Biden’s policies. So they have to choose between Trump, who they agree with in terms of issues but disagrees with his personality, or Joe Biden, who they like but don’t agree with what he wants to do.” 

“That is a very tough choice,” Luntz stated. 

Ken Farnaso, deputy nationwide press secretary for the Trump marketing campaign, stated in a press release to CNBC that “the choice couldn’t be more clear in November.” In an e-mail, he criticized Biden’s financial insurance policies as being crafted by “the radical left.”