Angela Lang/CNET

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple has set the date for its latest iPhone’s debut. The new gadget, rumored to be known as the iPhone 12, is predicted to incorporate super-fast 5G wi-fi connectivity and a brand new, iPad-inspired design, and it is going to be unveiled on Oct. 13 at 10 a.m. PT. Like Apple’s Worldwide Developers Conference, and its September Apple Watch and iPad announcements, the iPhone occasion might be held totally on-line. The occasion might be streamed through Apple’s web site.

Apple’s fall product launch this yr is predicted to the touch off a wave of improve purchases, analysts say, with followers eyeing the iPhone’s rumored new 5G capabilities and boxier look, much like that of the iPad Pro. A “staggering” 53% of respondents plan to purchase this yr’s iPhone, based on a survey by electronics reseller Decluttr. Flashier rivals — comparable to Samsung’s Galaxy Z Flip 2 5G, with its foldable show, or Microsoft’s Surface Duo, with two screens sandwiched collectively — supply new spins on the normal metal-and-glass smartphone development. But most shoppers will seemingly be gravitating towards what they know.

And even when the new iPhone solely gives a number of new bells and whistles past a unique outer design, it’s going to draw the lion’s share of consideration.

Apple’s invite, which regularly has some clues, this time has an Apple brand inside circles with completely different coloured hues of blue, orange and pink. And there’s this pun: “Hi, Speed.” 

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Look at Apple making a pun about 5G


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That did not cease individuals from speculating about what different mysteries may very well be hidden in the invite’s which means. Apple’s additionally anticipated to announce new over-ear headphones throughout the occasion, driving some individuals to wonder if the circles need to do with audio sounds. (Apple has removed competing headphones from its retailer forward of the occasion).

Apple additionally included an augmented actuality trick on its web site, because it had for final month’s occasion, with circles on the invite turning into floating orbs that reveal the Oct. 13 date.

The star of Apple’s present, nevertheless, is predicted to be its new iPhones, changing the $799 iPhone 11, the $999 iPhone 11 Pro and the iPhone 11 Pro Max, which began at $1,099 when it launched in 2019. The costs are anticipated to largely stay the identical, however Apple’s anticipated to improve the units’ options, together with higher cameras, quicker chips and the firm’s latest software program, iOS 14. There are additionally rumors Apple may offer an iPhone 12 Mini, presumably as a response to some individuals complaining smartphones are more and more not pocket-friendly.

When Apple jumps into the 5G market, it is anticipated to right away be an enormous participant. This yr, Apple seemingly will ship 50 million 5G iPhones, based on Strategy Analytics, which might make it the second largest 5G vendor in 2020 — and that might be in lower than three months of gross sales. By comparability, Samsung shipped more than 6.7 million Galaxy 5G smartphones final yr, after its first 5G phones hit the market in May.

Next yr, Apple is predicted to be the world’s largest 5G telephone vendor, Strategy Analytics stated

A unique iPhone launch

Apple holding its occasion over the web is not the solely factor that units its iPhone announcement other than these of earlier years. The gadget can also be arriving later in the yr than it sometimes does, with analysts anticipating both a late October or early November launch for Apple’s latest handsets. That’s a few month later than typical iPhone launches, one thing Apple warned about in July when it acknowledged the new smartphones would arrive “a few weeks” later than regular.

Apple’s bulletins may even overlap with Amazon’s rescheduled Prime Day shopping event, scheduled for Oct. 13 and 14. Typically, that totally made-up vacation taken place in July, however this year it was pushed back on account of the coronavirus pandemic.

Apple nonetheless held its annual September occasion, although, utilizing it to announce new iPads, a brand new Apple Watch and its new Apple One subscription service. The service combines its $4.99-a-month Apple TV Plus, $9.99-a-month Apple Music, $9.99-a-month Apple News Plus and $4.99-a-month Apple Arcade gaming efforts.


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Apple silicon-powered Macs: What to expect



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Aside from its new iPhones, Apple’s event may be the first time the company shows off its newest computer, powered by chips the company calls Apple Silicon.

Apple hasn’t shared many details about its newest chips, which will replace the Intel processors Apple’s relied on for 14 years with processors similar to the ones powering its iPhones, iPads and Apple TVs. Apple said it’ll continue to sell Intel-powered computers for now, but the company said the performance improvements, battery life and easier connections with the iPhone and iPad are driving the change.

“Hardware and software is fundamental to everything we do,” Apple’s CEO Tim Cook said when announcing the effort this summer. “It will take Mac to the next level.”

Still, people will likely be most interested in the iPhone, and with good reason. Analysts have been increasingly saying they expect this year’s upgrade, with its new design and 5G wireless technology, will lead to much higher demand.

“Taking a step back we believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment,” Wedbush analyst Daniel Ives wrote in a note to investors shortly after Apple’s announcement went out. Ives said he expects the iPhone 12’s launch to be a “once in a decade” event, with or without the coronavirus.





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