On the event of World Menstrual Hygiene Day, Stayfree unveiled a new digital video that invitations households to alter the way in which they method the period conversation. Stayfree’s #ItsJustAPeriod encourages households to undertake a optimistic and open method in the direction of menstruation to maintain her knowledgeable and make her really feel assured and supported in this journey.
The firm added that to make sure that households can comfortably have this dialog with the ladies in the household, Stayfree has additionally tied up with Menstrupedia. The platform is a pleasant interval information for ladies which talks about what durations are and find out how to handle them higher. It additionally helps as a useful resource to have that first dialog with the household.
Manoj Gadgil, vp, marketing, Johnson & Johnson shopper division, India, mentioned, “This World Menstrual Hygiene Day is a reminder to us all that the onus of normalising the primary interval expertise for each younger lady lies with all of us. And throughout pandemics when she doesn’t have entry to her lecturers for info, households can and should play crucial position in this.”
The focus of this campaign is to propagate that period conversations are essential so as to ensure that girls do not go through their first experience with periods alone.