Plus: Nas and The Killers debut in prime 10.
Taylor Swift’s Folklore spends a fifth straight week at No. 1 on the Billboard 200 albums chart, tying Lil Baby’s My Turn for essentially the most weeks atop the record in 2020. Folklore additional turns into the primary album to rule for 5 weeks in a row at No. 1 since Drake’s Scorpion additionally logged its first frames at No. 1 (July 14-Aug. 11, 2018-dated charts).
Folklore earned 98,000 equal album items in the U.S. in the week ending Aug. 27 (down 3%), based on Nielsen Music/MRC Data.
The Billboard 200 chart ranks the most well-liked albums of the week in the U.S. based mostly on multi-metric consumption as measured in equal album items. Units comprise album gross sales, observe equal albums (TEA) and streaming equal albums (SEA). Each unit equals one album sale, or 10 particular person tracks bought from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Sept. 5-dated chart (the place Folklore spends a fifth week at No. 1) will probably be posted in full on Billboard‘s web site on Sept. 1. For all chart information, comply with @billboard and @billboardcharts on each Twitter and Instagram.
Of Folklore’s items earned in the most recent monitoring week, album gross sales comprise 52,000 (up 14%), SEA items comprise 45,000 (down 16%) and TEA items whole 1,000 (down 60%).
In the most recent monitoring week, Swift continued to advertise Folklore on streaming companies by releasing groupings of the album’s songs into thematic “chapters.” She bowed the primary such assortment on Aug. 20 (in the earlier monitoring week), adopted by two extra on Aug. 23 and Aug. 26. In flip, these chapters acquired outstanding placement on streaming companies, showing as the most recent releases from Swift. Beyond the streaming promotions, Swift additionally bought extra signed CDs through impartial report shops (as she did in the earlier week).
Folklore debuted at No. 1 on the Billboard 200 and has spent its first 5 weeks locked in the highest slot. As famous above, it’s now tied with Lil Baby’s My Turn for essentially the most weeks at No. 1 in 2020. My Turn debuted at No. 1 on the March 14 chart after which returned for 4 straight weeks at No. 1 between June 20 and July 11.
The final album to notch 5 weeks in a row at No. 1 was Drake’s Scorpion, which additionally spent its first 5 frames in the lead (the whole lot of its weeks at No. 1). If Folklore logs a sixth week at No. 1, it would have essentially the most weeks at No. 1 for any album since Drake’s Views tallied 13 whole weeks at No. 1 in 2016. Further, Folklore can be the primary album with six weeks in a row at No. 1 since Views, which spent its first 9 weeks at No. 1.
Specific to Swift’s catalog of albums, Folklore is her second album to string collectively 5 consecutive weeks at No. 1. She beforehand did it together with her first No. 1, Fearless, which had a complete of 11 weeks at No. 1 in 2008-09, with seven of these in a row. (She had, nonetheless, by no means earlier than seen an album spend its first 5 weeks at No. 1.)
Back on the brand new Billboard 200, Pop Smoke’s former chief Shoot for the Stars Aim for the Moon is regular at No. 2 with 83,000 equal album items (down 4%). Juice WRLD’s Legends Never Die, one other earlier No. 1, is a non-mover at No. Three with 70,000 items (down 12%). The authentic Broadway solid recording of Hamilton: An American Musical rises one spot to No. Four with 51,000 items (down 9%).
Nas claims the chart’s highest debut of the week, as his new album, King’s Disease, bows at No. 5 with 47,000 equal album items earned. Of that sum, SEA items whole 28,000 (equating to 36.17 million on-demand streams of the album’s songs in the monitoring week), album gross sales comprise 18,000 (boosted by merchandise/album bundles bought through Nas’ webstore) and TEA items equal 1,000.
King’s Disease is Nas’ 14th prime 10 album. He tallied his first prime 10 with It Was Written in 1996, which spent 4 weeks at No. 1. King’s Disease was launched on Nas’ Mass Appeal label through Universal Music Group’s (UMG) indie arm Caroline. It’s the rapper’s first album after releasing data for greater than 20 years both through UMG’s Def Jam Recordings or Sony Music’s Columbia Records.
Lil Baby’s former No. 1 My Turn rises one spot to No. 6 on the brand new Billboard 200 with 43,000 equal album items earned (down 2%), whereas Rod Wave’s Pray 4 Love dips 6-7 with 40,000 items (down 17%).
The Killers arrive at No. Eight with the group’s new album, Imploding the Mirage, securing the rock band its sixth prime 10 effort. Imploding the Mirage bows with 37,000 equal album items earned, with 30,000 of that sum in album gross sales. The the rest of its first week whole comprise SEA items (7,000) and TEA items (1,000).
The Killers’ first prime 10 got here 15 years in the past with its debut album, Hot Fuss. The set bowed on the record dated July 4, 2004 at No. 59 and finally peaked at No. 7 on the May 7, 2005 chart.
Rounding out the most recent prime 10 on the Billboard 200 are two former No. 1s: DaBaby’s Blame It on Baby (slipping 8-9 with 34,000 equal album items; down 12%) and Post Malone’s Hollywood’s Bleeding (down 9-10 with 31,000 items; down 2%).
The prime 10 is chock-full of albums distributed through the Universal Music Group household, as UMG titles populate 9 out of the highest 10. The lone non-UMG album is the Hamilton solid recording, which was launched through Hamilton Uptown/Atlantic and distributed through Warner Music’s WEA.
The new chart marks the primary time one firm has so dominated the highest 10 since UMG final managed 9 out of 10, on the Nov. 17, 2018-dated record. That week, Metro Boomin’s Not All Heroes Wear Capes (launched through Boominati/Republic) bowed at No. 1. The solely non-UMG title in the highest 10 that week was Travis Scott’s Astroworld (a Sony Music title, launched through Cactus Jack/Grand Hustle/Epic) at No. 8.