The campaign is stay throughout Titan’s social media handles.

Raga by Titan has launched ‘Proud to be Me’ digital campaign that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the model talks about nurturing your relationship with your personal self and embracing who you actually are.

The movie captures the joyful artwork of dressing up. The particular person is seen getting dressed up elegantly in a saree, doing his make-up and feeling completely comfy in his pores and skin. He additional places on a fragile neckpiece and picks up his favorite Raga watch that he adorns with utmost delight and confidence. The movie captures the delicate nuances of gender fluidity. Towards the finish, the movie showcases the particular person exuding innate confidence and happiness, as he takes delight in his magnificence whereas accepting each bit of himself.

Sirish Chandrashekar, marketing head, Titan Watches, mentioned, “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

Watch BE+: Not the time to invent purpose- Samir Singh, Unilever

Divya Bhatia, group inventive director, Ogilvy, mentioned, “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

Watch Now | The way forward mantras for post COVID world | Industry leaders like Piyush Pandey, Josy Paul, Ashish Bhasin and marketing heads from leading brands across sectors in the BE+ special video series